Découvrez les coulisses de la collaboration entre La Brigade De Véro et FoodMeUp.
Romain Roques, Managing Director & co-founder of La Brigade de Véro, gave us a few minutes of his precious time to go back with us on the history of the company, its offer, but also the beginnings of the collaboration with FoodMeUp.
It all started when Véronique decided to lose weight. She started looking for a diet that suited her, with good products and few constraints, but she couldn't find anything!
She started cooking for herself, and one thing leading to another, her friends ask her if she can also cook for them. At the end of 2016, Véro and her son Arthur thought it might be a good idea to launch a company offering healthy and balanced dishes. After discussing it with him and his mother, they launch the business in March 2017 with Véro and Romain's husband.
At the very beginning, customers come to pick up their meals directly in Alès, in the kitchen. Some time later, the team starts to deliver the customers with their own cars.
With an explosion of requests and growing success, La Brigade De Véro decides to use Chronofresh, a national delivery service, to deliver its customers all over France.
The Brigade De Véro proposes a food rebalancing. Every week, they put together a balanced menu, which is then proposed to the customers. Each customer can personalize his menu (without meat, veggie, fish ...) and then La Brigade de Véro sends him the dishes of the week.
All the dishes are home-made and the products come from local producers in direct circuit. One of the specificities of La Brigade De Véro: There is no recipe catalog and the dishes change regularly.
La Brigade De Véro positions itself as a traditional competitor to the "classic" box diets. The latter offer meals between 1200 and 1400 calories per day, whereas the menus proposed by La Brigade De Véro are around 1100 calories. The advantage of this is that you can still keep some small pleasures, such as a glass of wine or a square of chocolate!
Mid-2018, with an exponential growth, La Brigade De Véro has to manage all the supplies and to structure the recipe and food cost part. The team is therefore looking for a solution to improve this part and accompany its development.
Romain chooses FoodMeUp and proposes the tool to the team that tests it and adopts it directly. From there, the team starts to improve its margin. They also have a more precise idea of what a menu costs and manage to simplify their order management.
The De Véro Brigade has gone from 40% to 28% food ratio, which has allowed the purchasing department to be radically structured. For Romain, whether with FoodMeUp or another tool, it is certain that the results would have improved. He knows, however, that FoodMeUp played a role as a gas pedal:
Romain and his team are waiting for the release of a specific feature: to be able to search directly in the application the tables of the ciqual as well as the nutritional values and to be able to import them on the ingredients.
That's good timing: the new traceability module has just been released. It's time to discover without further delay the new FoodMeUp pro plan!