2 min

A restaurant's social networks: 5 tips for a good start

Are you opening a restaurant? Find out how to get off to a good start with your social networks!

Sébastien Vassaux08/30/2020

You are opening a restaurant and you are starting with your social network strategy? There are a lot of things to know and you are not sure you have all the keys in hand to implement an effective strategy? Discover our best advice!

In 2020, out of 7.75 billion people in the world, there were 3.8 billion active users on social networks . It is therefore difficult for a restaurant to do without a presence on social networks.

The social media presence has helped many restaurants gain brand awareness and attract new customers in recent years.

Even if these marketing actions seem compulsory nowadays, it is important to understand their return on investment, and to put in place a winning strategy to avoid wasting time and sometimes even money.

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1. Fill in your company profiles

If you are just new to creating your social networks, start by filling out your profile information . Make sure your contact details and schedules are filled in correctly. This is essential information for your customers and it should be accessible with just a few clicks.

Also consider adding links to your website and menu. Social networks are a major source of traffic to your website and adding these backlinks will only strengthen the domain authority of your website.

For your restaurant's bio, be creative! You will have to quickly transmit your positioning and be impactful to hook your visitors.

2. Create value-added posts

The hardest part when you start posting on social media is going to be finding the right balance between promotional posts and engaging posts . Promotional posts are useful for promoting your products, your venue, your events ... However, you must be very careful to involve your audience in your speech. If you just put yourself forward, without really caring about your customers, they will tend to get bored.

One of your main goals is to spark envy and curiosity in your followers. For that, no secret, work on your visuals ! The higher the quality of a photo and its staging, the more people will be able to imagine themselves in your restaurant.

Consider varying the content of your posts. Ask questions to your audience, share information on allergens, talk about your producers, communicate about your vegetarian products. The important thing is to vary the topics and deliver value to your audience .

3. Post as often as possible

The more recent your last social media post, the more sure customers will be that you are open and ready to serve them. Try to post once a day or at least a few times a week to let your customers know that you are still there.

If you are not used to posting every day, it can be difficult to manage at first. Don't ask yourself too many questions. The key is not to think too much and post your daily .

4. Respond to comments

Reputation management is essential for a restaurant. A bad unanswered review can mean that countless potential customers will read it, and wonder if they should really come to your restaurant. Fortunately, 71% of users say they're more likely to recommend a business that responds quickly to them on social media.

So, if a customer has left a review about your restaurant, whether positive or negative, respond to them ASAP . If you respond quickly and politely to a negative comment, emphasizing that you have taken the measure of the comment and that you will take it into account, the negative review may be withdrawn by the user.

5. Find influencers and offer them free meals

The influencer community is quite opaque and it is often difficult for a layman to know who to work with. Imagine your ideal client, find an influencer who speaks directly to them, and start a collaboration. Depending on the influencer network, this can be as simple as a free meal or a discount on the bill .

Watch out for influencer accounts with lots of followers but little engagement. It can happen that some influencers virtually boost their number of followers , which is why you will have to pay attention to the number of reactions on a post.

Photo © LauraChouette, eaterscollective