4 min

Mixology - Manage your cocktail recipes!

In mixology as in cooking, the variety of ingredients and blends leads to complexity in management. However, we must be vigilant because it is easy to lose margin points for not much!

Cladie Olivier03/10/2020

In mixology as in cooking, the variety of ingredients and blends leads to complexity in management. However, we must be vigilant because it is easy to lose margin points for not much!

The creative cocktail trend: what is it?

Mixology is an activity consisting in researching, developing and elaborating cocktails (alcoholic or not). Historically, mixology would have been born across the Atlantic, in the mid-2000s, in the bars of trendy New York. Today, this practice is the subject of a popular craze. The cocktail is delicious, it is original and it is aesthetic, which makes it a subject of choice for social networks… the cocktail is going viral!

In France and in the capital in particular, several pioneer catering establishments have fully integrated the “bar - mixology” vertical into their overall concept to offer their customers a “cocktail” service in addition to their original culinary offer, with always the possibility of 'combine these two experiences. The food / cocktail pairing is emerging.

The making of creative cocktails requires certain knowledge and specific know-how on the part of the  mixologist  : knowledge of ingredients, flavors and combinations, mastery of the working techniques of components, etc ... which brings him closer to high culinary mastery only the bartender.

More than a trend, the creation of cocktails is becoming a new playground for catering professionals. The cocktail becomes an integral part of the culinary experience for customers in search of novelty and professionals can count on this service to differentiate themselves from the competition or improve their economic results.

Why is it interesting to be interested in mixology as a restaurateur?

Mixology, a tool of differentiation

Restaurateurs and restaurant managers have every interest in offering a cocktail sales service to differentiate themselves from the competition. Customers who walk through the door of an establishment to enjoy an original cocktail would probably not have been systematically seduced by the restaurant's culinary offer. The exercise, for the manager, then consists in creating  cross-selling  between his two service offers (that the customers who came just for a drink, finally stay to eat at the restaurant and vice versa). Through a  mixology service , these professionals are able to offer an original experience to their existing customers and also give themselves the opportunity to attract new customers.

Mixology to increase your average basket

The ability of an establishment to attract a young audience promotes the sustainability of its activity. A 2018 study showed that 25-35 year olds do not spend as much money on alcohol consumption as 45-55 year olds. The study explains that the younger the subjects, the less their wine consumption. These younger generations, on the other hand, are more in search of flavors and new experiences in alcohol tasting.

Creative cocktails are part of the response that restaurant managers can offer to customers looking for something new. The cocktail can be consumed as an aperitif but also during the meal when it has been thought out intelligently and that it complements the culinary offer. By offering an original product that is more in line with consumer expectations, catering establishments are, in fact, putting all the chances on their side to increase their average basket (average value of an addition).

The cocktail, a product that margin

Drinking can be very lucrative when it is accompanied by good management. In the case of mixology, the margins can even fly when establishments manage to offer cocktails that are both original and popular.

As an example, we have reproduced below the recipe for the original cocktail “  Lemon Lime On! " Rather sophisticated.

We find here:

  • details of quantities and  material costs *,
  • the  total cost of  a glass,
  • the steps useful for making the drink,
  • and the detail of  the selling price and margin rate

* Here the costs indicated are the average market costs

We can observe that even with a cocktail that integrates qualitative and sophisticated elements, the margin achieved is significant: 75% while there is little handling.

In addition to the economic benefit, the cocktail can prove to be a real communication weapon for establishments. On social networks, the cocktail is colorful, stylized, conceptual… it is going viral. The people exposed to these images are all potential new customers!

Cost-effective cocktails

Beverage stocks, margin calculation, order management... everything to manage your cocktails!
Cost-effective cocktails

Why is it important to manage your cocktail recipes well?

Control your beverage costs

The barista, like the chef in the kitchen, will carefully manage his technical sheets to know his precise cost and margins.

Several tools are available to create technical recipe sheets. FoodMeUp is an application dedicated to gastronomy professionals in the broad sense and which also allows barista to centralize and manage drink recipes.

It is possible to create ingredient sheets presenting packaging information and supply costs, and to find details of the cost price of each ingredient and the margins on the selling price.

Manage your drink stocks

Managing the bar's recipe data sheets also allows efficient stock management and thus better management of cash! Indeed, stocks are dormant assets for the establishment and the more its stocks are in rotation, the more it indicates that the activity is healthy. It is therefore important to be able to identify, record and manage your stocks throughout the activity. Using specialized tools can help to have better visibility on the value of stocks on a daily basis.

FoodMeUp allows you to record products in stock and automatically value your dormant asset.

Provide the same service to all its customers

The centralization of the bar's technical recipe sheets is also the guarantee of providing the same service with the same quality of service to all its customers. This consistency is a real guarantee of excellence for catering establishments. Thus, by providing information on your recipe data sheets on the manufacturing processes of your cocktails and the presentation instructions, your staff will have all the keys in hand to make the cocktail in the proportions and the expected result!

Good communication around the bar's recipe data sheets will allow staff to have a better knowledge of the products that they can therefore more easily sell to customers.

Alcohol abuse is dangerous for health. To consume with moderation

Photo © Johann Trasch on Unsplash